5 Easy Marketing Wins To Implement Today (Even If You’re Not a Pro)

Let’s be blunt: being passionate doesn’t count as a strategy.

The hardest part about implementing marketing and finally seeing the growth you want? Finding the time.

But the good news?
You don’t need a full-blown agency or a six-figure ad budget to start building momentum.
You do need to be intentional. Tactical. Maybe even a little scrappy.

If you’re a small business owner staring at your to-do list wondering what realistic, effective marketing magic you can actually make happen today — this is for you.Here are five small digital marketing strategies for businesses that are simple, yet effective.

1. Claim and Optimize Your Google Business Profile

A Google Business Profile isn’t a “nice to have.” It’s essential if you want customers to find you locally.

It’s more than just listing your business and verifying with that postcard. In fact, Google Business is one of the most underused local marketing tools available, and it’s free.

Fill out every section completely:

• Business hours
• Photos of your space, team, or services
• A compelling description
• At least five real reviews
• And for the love of conversions: reply to those reviews

An optimized profile helps you show up in local search and gives people a reason to click.

⚡ LZR Pro Tip: Post updates or photos to your Google Business Profile weekly. It keeps your profile fresh in Google’s eyes and gives you an edge over your competition who set it and forgot it.

2. Install a Website Heat Map to See What’s Working (and What’s Not)

You don’t need to guess what aspects of your website clients love and which pieces aren’t working. Heat maps are easy to use and implement, even if web dev isn’t your thing. Tools like Crazy Egg or Microsoft Clarity help you find out where users are clicking, scrolling and bouncing.

This is one of the simplest forms of website optimization and it shows you what people are actually doing on your site in real time.

⚡LZR Pro Tip: If your CTA is getting ignored, move that button above the fold, make it bolder and say what they’ll get, not what you want them to do.

3. Add a Call-to-Action to Your Email Signature

You’re probably already sending dozens of emails per day on a light day. Why not turn them into low-effort marketing opportunities by updating your signature with a strong call to action:

• Link to your portfolio or recent project
• Schedule a free consult
• Promote a discount or event
• Link to a landing page that converts

It’s simple, repeatable and totally free. Big marketing energy in a small package.

⚡LZR Pro Tip: Avoid boring CTAs like “Click here.” Try something like  “See our latest glow-up” or “Want results like this?” Personality sells. Use yours.

4. Create a 60-Second Video Answering a Common Question

Grab your phone. Answer one question about your business you get asked all the time. Upload it on all your channels, even your personal social profiles.

Video doesn’t have to be high-production to build trust. In fact, studies show that today’s viewers prefer low-production value videos for the authenticity. Your video doesn’t have to be perfectly polished, It just needs to be:

• Clear
• Helpful
• Real

This is the kind of digital marketing win for small businesses that builds authority quickly.

⚡️LZR Pro Tip: Don’t forget toinclude this video on your Google Business Profile and website. Keep posting to create a series even if the videos aren’t amazing. Imperfect > invisible. You can always upgrade later.

5. Fix Your Website’s First Impression

Let’s talk about website optimization for small businesses.
If your homepage opens with “Welcome to <insert company name>,” it’s time for an intervention.

Update your hero section today to answer:

• What you do
• Who it’s for
• What action they should take

Example:
“Custom landscaping in Phoenix for high-end homes. Book a free consult.”

Clear > clever.
You can always be clever later — after they convert.

⚡️ LZR Pro Tip: If your homepage doesn’t pass the “5-second test” — meaning a stranger can’t tell what you do in 5 seconds — rewrite it. Or better yet, let us.

Ready to Level Up Your Marketing? Here’s What’s Next.

Everything above? You can do it yourself. Today. And honestly, you should.

But when you’re ready for marketing wins that scale with your business, that’s when it’s time to hire a creative partner.

At LZR Marketing, we help small businesses:

• Build standout brands
• Create websites that convert
• Run smart Google Ads
• And turn strategy into revenue